Terms of Service

These Terms of Service (“Terms”) govern your access to and use of weareloud.ae(the “Site”) and the services offered by LOUD Group L.L.C - F.Z(“LOUD”, “we”, “us”, or “our”) (the “Services”). By accessing the Site or engaging our Services you agree to be bound by these Terms. If you do not agree, you must not use the Site or our Services.

These Terms apply alongside any separate engagement letter, master services agreement, statement of work, or booking confirmation that we may sign with you. In the event of a conflict, the executed engagement document prevails.

1. Who we are

LOUD is a Dubai-based holding group operating across artist booking, live experiences, marketing & PR, influencer representation, concierge services, and DENDRIK.AI (agentic AI and bespoke business platforms). For matters relating to these Terms you can reach us at:

2. The Services

The Services include the public-facing content of the Site, informational materials, enquiry channels, and any engagement we undertake on your behalf following a separate written agreement. The Site itself is provided for general informational and relationship-development purposes and does not, in itself, create a binding offer to provide a specific service.

Specific scopes, deliverables, fees, timelines, and acceptance criteria for any engagement will be set out in a separate written proposal, statement of work, or booking confirmation signed by both parties.

3. Eligibility

You must be at least 18 years of age and have the legal capacity to enter into a binding agreement to use the Site or engage our Services. By using the Site, you represent and warrant that you meet these requirements. If you are accessing the Site on behalf of an organisation, you represent that you have authority to bind that organisation to these Terms.

4. Acceptable use

You agree not to:

• Use the Site or Services for any unlawful, fraudulent, or harmful purpose, or in any way that infringes the rights of others.
• Attempt to gain unauthorised access to the Site, our systems, or any associated networks.
• Interfere with the proper operation of the Site, including by introducing viruses, malware, or other harmful code, or by launching denial-of-service or similar attacks.
• Scrape, harvest, or systematically extract content from the Site without our prior written consent, other than for legitimate search-engine indexing or accessibility purposes.
• Use automated tools (bots, crawlers, scripts) to access the Site in ways that impose an unreasonable load on our infrastructure.
• Misrepresent your identity, affiliation, or authority when communicating with us.
• Use the Site or Services in any manner that violates applicable UAE law, including the UAE Cybercrime Law and the laws of any jurisdiction in which you reside.

5. Engagements and bookings

Enquiries submitted through the Site, by email, or by other means do not constitute a contract. A binding engagement is created only when LOUD issues a written acceptance — typically in the form of a countersigned proposal, statement of work, booking confirmation, or master services agreement — and any required deposit is received in cleared funds.

Each engagement may include additional terms specific to that service line — for example, talent booking riders, event production schedules, marketing campaign deliverables, software development specifications, or concierge service standards. Those engagement-specific terms supplement these Terms and prevail in the event of conflict to the extent of the conflict.

6. Fees, payment, and taxes

Fees are agreed in writing for each engagement. Unless otherwise stated, fees are exclusive of UAE Value Added Tax and any other applicable taxes, duties, or levies, which will be added to invoices where required by law. Our Tax Registration Number is 104221287600003.

Payment terms (due dates, instalments, deposits, and accepted methods) will be set out in the relevant engagement document. Late-payment interest and recovery costs may be charged where permitted by UAE law.

7. Intellectual property

The Site, including all of its design, code, copy, photography, video, illustrations, animations, and other content, is owned by LOUD or licensed to us, and is protected by UAE and international copyright, trademark, and related intellectual-property laws. You may view and print pages from the Site for your personal, non-commercial reference only. All other use — including reproduction, redistribution, modification, or commercial exploitation — requires our prior written consent.

The names “LOUD”, “DENDRIK.AI”, our logo, and our other trademarks (whether registered or unregistered) are our property. Nothing on the Site grants you any licence to use any LOUD trademark without our prior written consent.

Where intellectual property is created in the course of an engagement, ownership and licensing arrangements will be set out in the relevant engagement document.

8. Third-party content and links

The Site may include logos, names, images, or content provided by third parties (for example, artists we represent, brands we have worked with, or partners). Their inclusion is for illustrative purposes and does not imply endorsement of LOUD by those third parties beyond the scope of the underlying engagement, nor does it imply ownership by LOUD of those third-party assets.

The Site may contain links to third-party websites we do not own or control. We are not responsible for the content, policies, or practices of those websites. Following an external link is at your own risk.

9. Disclaimers

The Site and its content are provided “as is” and “as available” without warranties of any kind, whether express or implied, including warranties of merchantability, fitness for a particular purpose, non-infringement, accuracy, or uninterrupted availability. Statements about LOUD's experience, clients, capabilities, or methodology are illustrative; they do not constitute a guarantee of outcomes for any specific engagement.

10. Limitation of liability

To the maximum extent permitted by applicable law, LOUD will not be liable for any indirect, incidental, special, consequential, or punitive damages, or for any loss of profits, revenue, data, goodwill, or business opportunity, arising out of or in connection with your use of the Site, even if we have been advised of the possibility of such damages.

Our aggregate liability for any direct loss arising from your use of the Site (excluding the performance of any specific engagement, which is governed by its own engagement document) will not exceed the greater of (a) the amount you paid us under the relevant engagement during the twelve months immediately preceding the event giving rise to the claim, or (b) AED 1,000.

Nothing in these Terms excludes or limits any liability that cannot lawfully be excluded or limited under the laws of the United Arab Emirates.

11. Indemnification

You agree to indemnify and hold harmless LOUD, its affiliates, and their respective officers, directors, employees, and agents from and against any claim, demand, loss, liability, cost, or expense (including reasonable legal fees) arising out of or in connection with: (a) your breach of these Terms; (b) your misuse of the Site or Services; (c) your violation of any applicable law or regulation; or (d) your infringement of any third-party right.

12. Suspension and termination

We may suspend or terminate your access to the Site at any time, with or without notice, if we reasonably believe you have breached these Terms or that your conduct poses a security, legal, or reputational risk to us or other users. Termination of Site access does not, by itself, terminate any active engagement; engagement termination is governed by the relevant engagement document.

13. Governing law and disputes

These Terms and any non-contractual obligations arising out of or in connection with them are governed by the federal laws of the United Arab Emirates as applied in the Emirate of Dubai. The courts of Dubai have exclusive jurisdiction to settle any dispute or claim arising out of or in connection with these Terms, including disputes about their existence, validity, or termination, except that we may bring proceedings against you in any other jurisdiction where you reside or do business.

14. Changes to these Terms

We may update these Terms from time to time. The updated version will be posted on this page with a revised “Last updated” date. Material changes will be notified by email or a prominent notice on the Site where reasonably practicable. Your continued use of the Site after changes take effect constitutes acceptance of the revised Terms.

15. General

If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions will continue in full force and effect. Our failure to enforce any right or provision is not a waiver of that right or provision. You may not assign or transfer your rights under these Terms without our prior written consent. We may assign our rights to any successor in interest. These Terms constitute the entire agreement between you and us in relation to the Site and supersede any prior understandings on that subject.

16. Contact us

For any questions about these Terms or about our Services, please contact us at: