ChampionsofFunChampions of Fun

Saudi's biggest football signing of 2023 was a Pringles endorsement. One campaign, two acts: a staged arrival that had the Kingdom guessing which club David Villa was joining, then a press conference where the real signing dropped — Pringles.

We ran the execution: talent booking and on-ground management of David Villa across Saudi Arabia; assembling and running the Fun Squad of four KSA football creators with over 3M combined followers (Bashar, Khaled, Amer, Adnan); the candid spotting shoot at Waldorf Astoria Jeddah; production of the staged press conference; a season of Pringles can challenges written, cast and filmed for Instagram Reels, TikTok, Snapchat and YouTube; kit reveal, competition mechanic and on-ground execution of El Princlasico, the finale football match between David's Fun Squad and fans who qualified by scanning their Pringles receipts.

One team. Every touchpoint. From the first candid spot to the final whistle.